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Trending keywords

All trends
Volume
2,000

“Boat” is trending because it’s being pulled by a tight cluster of high-visibility U.S. maritime stories in mid-July 2026-most notably a capsized pontoon boat near Alcatraz that left one person dead and others missing. (investing.com) It’s also tied to public safety attention from other recent boat incidents (e.g., reports of a boat fire at a marina) and viral wildlife/boating videos that keep “boat” in the spotlight. (wbtv.com) In parallel, Coast Guard event-focused guidance for major harbor activity around Sail 250 and Independence Day fireworks drives searches for boat-related rules, restricted areas, and “what to do” info. (news.uscg.mil)

Volume
500

“TBT tournament” is trending right now because many searches are using “TBT” as shorthand for **The Basketball Tournament (The Tournament)**-a winner-take-all, single-elimination pro-am event that takes place every July/August. The event is actively in-season again and is **being promoted and watched today (Saturday, July 18, 2026)**, which drives immediate “watch/schedule/bracket” searches. Coverage has also highlighted recent format and broadcast changes (e.g., a new-look structure and expanded FOX Sports coverage), making this year’s bracket especially relevant to fans. As a result, people are looking for the latest matchups, viewing options, and ticketing details as the games begin.

Volume
500

“amc theater” is a high-intent search people use to quickly find nearby AMC locations, movie showtimes, and ticket-purchase options (often via AMC’s website/app or membership perks). The query is trending right now partly because many users are checking whether AMC is “down” or having ticketing/app issues, with live outage-status sites showing elevated attention for AMC Theatres today (July 18, 2026). Another driver is that AMC Stubs pricing/plan terms were set to update effective July 15, 2026, prompting members and potential members to search for the updated A-List membership cost and how reservations/perks work. Together, that mix of “can I buy tickets?” urgency and “what did my membership price change to?” curiosity makes the brand name the exact term people type into search.

Volume
500

Search interest for “Denny Sanford” is trending because the name is tied to major South Dakota healthcare and philanthropy institutions, so it resurfaces whenever public attention shifts. At the same time, investigative reporting about Sanford’s alleged involvement in a child pornography probe (and related court activity) keeps his name in headlines and search results. (propublica.org) Some searches appear to be driven by social posts claiming he has died, which then triggers broader lookups-though that claim is coming primarily from informal sources rather than clearly confirmed obituaries. (reddit.com) Overall, the mix of institutional namesake relevance (Sanford Health / major venues) and renewed discussion of high-profile legal allegations is likely why the query is spiking right now. (sanfordhealthfoundation.org)

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