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Trending keywords

All trends
Volume
100

“H&M” is trending largely because shoppers and retailers are reacting to ongoing H&M store expansion and closures around 2026, which has driven lots of location- and “is my store closing?”-type searches. Reporting also points to a broader 2026 footprint shift (opening new locations while closing many others), keeping the brand in the news cycle. At the same time, searches remain high around H&M’s sales/deals and coupon activity, since customers regularly look up markdowns and promotions in-season. Finally, product discovery and app features (like in-app visual shopping) can spike searches when users look for specific items or alternatives. (fastcompany.com)

Volume
100

“ICC” is a short acronym with multiple meanings (for example, International Criminal Court, International Chamber of Commerce, and others), so a generic search can spike whenever one meaning dominates the news cycle. The International Criminal Court (ICC) is trending now because of major, recent developments around the court’s internal leadership and oversight process-especially the removal of Prosecutor Karim Khan in late July 2026. At the same time, reporting indicates the U.S. is increasing pressure via sanctions and that additional ICC-related sanctions and/or more countries’ withdrawal plans are being discussed, which drives fresh legal and policy searches. Those shifts create heightened demand for “what is ICC,” “what sanctions mean,” and “what happens next” explanations from people in law, compliance, and government. (hrw.org)

Volume
2,000

“United Nations” is trending right now because the UN General Assembly’s high-level week is actively underway in New York (the 81st session), with leaders and UN officials in the middle of major discussions on global cooperation. On September 22, 2026 specifically, multiple outlets are covering high-profile UN meetings and speeches tied to current world crises, including ongoing wars and broader uncertainty about the UN system itself. This makes searches spike as people look for what’s being decided, who is speaking, and how events at the UN connect to diplomacy, security, and policy. The query also benefits from the fact that UN updates are continuously published across UN sites and partner media as the week progresses. (un.org)

Volume
2,000

“Hayden panettiere” is trending right now because major outlets are reporting her death and publishing new details about the circumstances and cause (including statements from officials/coroners). (apnews.com) News coverage is also driving additional searches as people look up her most notable work (e.g., “Heroes,” “Nashville”) and where to watch it. (apnews.com) At the same time, celebrity-news reporting and ongoing investigation headlines are fueling sustained interest and quick follow-up queries. (tmz.com)

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