“Wingstop pass” is trending because Wingstop just launched its first-ever “Wing Pass” tied to the football/NFL season, marketed as an on-ramp to weekly game-day ordering. The pass includes up to 18 “Watch Party Bundles,” one for each week of the regular season, with each bundle featuring 20 classic wings (up to four flavors) plus a large fry and large ranch. Availability is limited (100 passes), Club Wingstop members can buy beginning Thursday, Sept. 10 at 12 p.m. CT for $27.99, and passholders receive weekly redemption offers in the Wingstop app every Sunday morning during the 18-week season. People are searching it heavily because it’s both scarce and “subscription-like,” and it’s being covered as a potentially fast sell-out deal. (ir.wingstop.com)
