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What is the robots txt file: A simple guide to how it works

A robots.txt file is a simple text file living on your website that gives search engine crawlers a set of instructions. It tells them which pages or files they can look at and which ones they should s...

How to Build Links With a Proven Playbook

To really learn how to build links that move the needle, you need to master four core parts of the process: targeted research, creating high-value content, strategic outreach, and consistent measureme...

How to Measure SEO ROI and Prove Its True Value

Let's be honest, the basic formula for SEO ROI is simple enough: take the money you made from organic traffic, subtract what you spent on SEO, and then divide that by your investment. The classic Orga...